OUR MISSION
Founded in 2025, Game Plan Life Foundation is a nonprofit promoting healthier sports communities through mental health awareness, education, and support for athletes. We work with youth, high school, and collegiate athletes through school presentations and community events that bring together athletes, families, and mental health professionals.
Through programs such as Sideline Support, we bring practical mental health education into sports communities by helping coaches and youth sports leaders recognize concerns, respond appropriately, and connect athletes with additional support when needed.
Game Plan Life Foundation was founded by Montee Ball, former NFL running back and College Football Hall of Fame inductee. His experiences with both success in sports and challenges beyond the field helped shape a mission focused on changing how mental health is understood and addressed in athletics.
By partnering with schools, athletic programs, community leaders, and supporters, we are working to create sports environments where mental health conversations happen earlier, trusted adults are better prepared, and young people know where to turn for support.
MENTAL HEALTH deserves a spot in the PLAYBOOK.
OUR IMPACT
350+
Athletes Reached
100+
Coaches, Parents & Community Members Educated
20+
Schools & Organizations Engaged
Using Sport to Strengthen Mental Health
Sports have a unique ability to bring people together. They build confidence, discipline, resilience, and relationships that can last a lifetime.
They also place young people around trusted adults who are often in a position to notice when something has changed.
A coach may recognize a shift in behavior. An athletic director may notice an athlete beginning to withdraw. But recognizing that something may be wrong and knowing how to respond are two different things.
Game Plan Life Foundation was created to help close that gap by bringing mental health education, awareness, and support into the sports communities where young people already feel connected.
Game Plan Life Foundation - All Rights Reserved.
Game Plan Life Foundation shares mental health education and community support resources and does not provide medical advice, diagnosis, or mental health treatment. If you or someone you know is experiencing an emergency or mental health crisis, please call 911. If you or someone you know is in crisis or having suicidal thoughts, please call or text 988 for the Suicide & Crisis Lifeline. For non-emergency mental health support, please contact the trusted providers and resources in your community.
1500 N GRANT ST, STE R, Denver, CO 80203, US
